UBER Interiors are one of a select few UK retailers of I & I's luxury rugs. It often happens that people seeing I+I's beautiful rug collections for the first time are surprised to hear that it is produced in places like India and Nepal. As if contemporary beauty and quality were not readily attributed to those countries, constricted as they are in our collective imagery as having one single dimension: poverty.
Paolo Giordano feels that this surprise is the key to the meaning of I+I's work. It represents their pride at having established a rapport with remote cultures, at having helped them to grow and having learned from them how to make a "new" product. This is not a product conceived in the West and outsourced to a third-world country in order to cost less. It is a product based on local skills, highly specialized and traditional manufacturing techniques, which by encountering a very different mentality - I+I's - generate unexpected and sometimes astounding results.
I and I believe in an evolutionary process in the carpet craft, convinced that the relationship with the women and men who make them, working in the places of their origin, is essential to obtain real social and environmental sustainability. The beautiful rugs you see on UBER tell only a fraction of the tale of this process, but all of it is treasured as a distinctive heritage and philosophy.
Paolo Giordano’s conviction is that the I+I character, the crossing of design with different ethnic cultures, favours the recognisability of their products, without distinction of race or background, from North to South and from East to West.
Following on from the Playing With Tradition and Pop Classic ranges, which took traditional rug designs and turned them on their heads, I + I’s latest range of special, limited editions is Wild Furs. A project with a theme: the coat of a wild animal, combined with influences from today’s culture, several designers and artists have participated, with pieces ranges from out and out fun to poignant, to UBER stylish.